DON’T MESS WITH PERFECTION

STAGE 1: THE TEASE Use Social Media and OOH to tease cryptic messages that hint at changes and getting rid of the familiar Kraft Mac&Cheese recepie. 


BILLBOARDS




SOCIAL MEDIA POSTS



Stage 2: The LeakUse Social Media and guerrilla marketing to stage a leak of the new horrifying Kraft Mac&Cheese flavours as the replacement for the original recipe. 
 


Stage 3: The Launch

Social Media Posts

POP UP EVENTInvite food influencers and content creators to a Pop Up Event to try the new Kraft Mac&Cheese flavours and to spread the word.

Stage 4: The Reveal
On December 5th, during National Comfort Food Day, we will flood social media, stores and OOH
with the reveal that it was a prank and that Kraft Mac&Cheese is not to be messed with.

SOCIAL MEDIA POST